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Welcome! You have found a versatile marketing and data analyst proficient in Asian languages.

Halskov.net is the personal website of Jakob Halskov. My core skills and work experience lie in the fields of IT, Asian languages and Business Administration. I hold multiple degrees in language studies (BA in Japanese, MA in English, TOPIK test in Korean), a PhD in computational linguistics (2007), and more recently a Graduate Certificate of Business Administration from Copenhagen Business School (2012).

On this website you will find a little information on both Korean and Japanese, but also some stuff related to my other key interests and skills, i.e. IT and economics, especially the challenging new field of using marketing metrics to measure marketing performance.

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テクノロジーエキスパート with UBIC Japan

On February 1st 2013 I started working for the Japanese company UBIC (Shinagawa, Tokyo) as a Technical Expert and advisor.

Job hunting in Tokyo

From late October till early November I was in Tokyo looking for interesting jobs. I found a nice handset rental service which gives you unlimited free data usage in Japan. Access to Google maps is critical in a country where streets rarely have names!

Graduate Certificate of Business Administration (aka "HD")

On June 9th I passed my last exam (in Managerial Economics) and completed the Graduate Certificate of Business Administration at Copenhagen Business School. It was a really cool programme giving you all-around skills and insight into as diverse subjects as International Economics and Corporate Law.

PRINCE2 certification

On May 1st I acquired my PRINCE2 Foundation certificate. PRINCE2 (Projects in controlled environments) is a popular approach to project management which siginificantly increases the chances of project success.

TOPIK 2012

지금 열심히 한국어를 공부하고 있습니다. 日本語のように難しい言語だと思います。These days I'm studying Korean and finding it to be as difficult as Japanese but in slightly different ways. Nevertheless, it's a fascinating language and I took the 26th Test of Proficiency in Korean, TOPIK (한국어능력시험), in London on April 14th.

Marketing Metrics

I'm currently reading a fascinating book called Marketing Metrics (Farris, 2010) which has some interesting insights and practical tools for evaluating marketing campaigns and efforts in numerical terms. Do all those marketing dollars actually make a difference? And how big a difference? Highly recommended reading.
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